From My Car
Why are there nearly no photographers shooting office workers’ daily life?
This project will reflect on ontological– of being – and teleological – of purpose – aspects of Corporate Human. I’m increasingly intrigued by how we – people of business, marketing, sales – have been contributing to the world as it is now.
My ultimate purpose is to contribute with a little bit of literature (written and visual) to the world dominated by the corporate class.
From My Car
My photography is about writing poetry: free, for free, democratic and without attachments, in a place that belongs to marketing.
My images generated a narrative nearly by themselves; that narrative allowed me to adjust my thoughts and, little by little, I encountered themes of interest:
‘Consciousness’ is a form of therapy. It is embedded in philosophy yet approached from the personal angle.
‘Identity’, quite obviously relates to the fundamental questions of the self, but I also admit that my interest stems from paternity
‘Memory’, is approached from the perspective of a family memory and my life-long recording of the momentary passage of my life.
‘Togetherness’ stems from my interest in how we make a community happen. It narrows down to document collective celebrations and mobilisations, as well as protests, the latter as the means to raise a voice and express political standpoint.
To create intimacy with London while commuting could be challenging, but at the same time gratifying; you learn, think and imagine from the city as a whole and each of its elements: people, streets, objects and aesthetics.
How much of my story, my personality, my stuff is severely and secretly locked in the darkness and lightness of the consciousness? How to discover it? And why to even bother?
Through these images I would like to transmit empowerment –but sometime also risk- of being TOGETHER.