Sop Rodchenvko
Corporate
Human
WORLDWIDE
London
From My Car
Why are there nearly no photographers shooting office workers’ daily life?
This project will reflect on ontological– of being – and teleological – of purpose – aspects of Corporate Human. I’m increasingly intrigued by how we – people of business, marketing, sales – have been contributing to the world as it is now.
My ultimate purpose is to contribute with a little bit of literature (written and visual) to the world dominated by the corporate class.
My Photography
London
From My Car
My photography is about writing poetry: free, for free, democratic and without attachments, in a place that belongs to marketing.
My images generated a narrative nearly by themselves; that narrative allowed me to adjust my thoughts and, little by little, I encountered themes of interest:
‘Consciousness’ is a form of therapy. It is embedded in philosophy yet approached from the personal angle.
‘Identity’, quite obviously relates to the fundamental questions of the self, but I also admit that my interest stems from paternity
‘Memory’, is approached from the perspective of a family memory and my life-long recording of the momentary passage of my life.
‘Togetherness’ stems from my interest in how we make a community happen. It narrows down to document collective celebrations and mobilisations, as well as protests, the latter as the means to raise a voice and express political standpoint.
